TREND WATCH

FEATURED CATEGORY: Soups & Broths

September 2020

The soup category has seen growth of over $90 million (Source: SPINs Data, Northeast US Region, week ending 3.22.20).

Ready to Eat Soups (canned and single serve) and Broths account for 75% of the demand in the entire category.  Areas where there has been growth have been in the ethnic soups like Miso and Ramen, as well as On-the-go type instant soups and cups of soup.  Both of these areas are on trend with what we are seeing in some other categories.  Consumers are looking to other regions across the world for new tastes and meals, as well as convenience with on-the-go options.

In addition to the flavor and convenience trend, Broths have also taken a front seat in the soup category due to their ability to provide additional health benefits. Vegetable broths have also witnessed and increase in demand as the plant-based trend continues to grow.

Below we’ve highlighted some additional trends, as well as the top Natural & Specialty Brands in both the Northeast and also the Western Region. The brands highlighted in green are available at Davidson.

North East Market

West Coast Market

Davidson supports the C&S West Coast Market Natural, Organic & Specialty department.  Here are the trending soups in the Western Region.