TREND WATCH

FEATURED CATEGORY: COFFEE

September 2019

This month we take a look at the growing category of Shelf Stable Coffee & Hot Cocoa. Consumers love to start their day with their favorite Cup of Joe and with fall and the colder months fast approaching, hot cocoa will be on the list of items to pick up.

Although this report features shelf stable coffee beans/grounds and hot cocoa, it is worthy to note that the Ready to Drink Coffee Market is up in Natural & Organic products and continues to grow.

 

North East Markets           

The information in this Trend Watch is reflective of the Northeast Region, where the overall category, is almost flat with -0.4% change in a $1.2B market. While conventional brands are losing demand in the category, natural and specialty/wellness coffee drinks are seeing growth of 1.7% in 52 weeks.

Download the full, printable version with popular Davidson items – CLICK HERE

 

 

 

 

 

 

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West Coast Markets           

The information in this Trend Watch is reflective of the West Coast Region,

The information in this Trend Watch is reflective of the Northeast Region, where the overall category has grown 1.5% in 52 weeks and is up to a $1.2B market. While conventional brands are losing demand in the category (-2.4%), natural and specialty/wellness coffee drinks are seeing growth. (8.8% and 1.1%).

Download the full, printable version with popular Davidson items – CLICK HERE