TREND WATCH

FEATURED CATEGORY: CANDY (Chocolate & Non-Chocolate)

October 2019

In preparation for Halloween this month, we took a look at retail trends in the Candy Category. As new brands innovate to provide consumers with creative flavors and mouth watering recipes – the category itself remains relatively flat in the Northeast with Natural and Specialty carrying the growth, and is up 3.4% in the Western US with Natural & Specialty contributing to half the growth. As the category continues to grow, it is clear that consumers are looking for healthier, cleaner, and functional ingredients for their sweet treat choices.

Below we’ve included brands that are growing within the category in both the Northeast and the West Coast regions, as well as featured items from the respective inventories for you to shop. We’ve chosen to share the top and growing brands in Natural and Specialty!

 

october trends in candy

North East Markets           

The information in this Trend Watch is reflective of the Northeast Region, where the overall category has $972M in sales over the past 52 weeks. Conventional brands are losing demand in the category, but Natural and Specialty/Wellness chocolate and non-chocolate items are seeing growth of 2.5% and 3.2%, respectively.

Delicious brands like Darrell Lea and Yum Earth, which offer gummy and licorice like sweets, are popular with consumers, but chocolate treats are still the star of this category with over $718M in sales.

Download the full, printable version with popular Davidson items – CLICK HERE

 

 

 


west coast candy category trends

West Coast Markets           

The information in this Trend Watch is reflective of the West Coast Region,

The information in this Trend Watch is reflective of the Western US Region, where the overall category has $1.5B in sales in Chocolate and Non-Chocolate items over the past 52 weeks.

Delicious brands like Darrell Lea, which offer licorice like sweets, are popular with consumers, but chocolate treats are still the star of this category with over $1.04 billion in sales.

Download the full, printable version with popular C&S items – CLICK HERE

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