January 2021 – Cookies will always be an indulgence and a treat for shoppers, but as consumers continue down the path of wanting healthier and cleaner options, the category is evolving with innovative changes as well.

Plant-based and Vegan friendly sweets, as well as lower sugar and keto-friendly items are hitting the shelves. Gluten-free is one of the largest growing attributes right now in cookies, supporting consumers with their health goals.

Take a look at some of the top brands in Natural & Specialty below. Those highlighted in green are featured Davidson offerings.

North East Market

*Source: SPINSscan Conventional Channel, Northeast Region, TPL – 52 weeks ending 11.29.2020

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