Trend Watch on Cookies

FEATURED CATEGORY: Cookies

January 2021 – Cookies will always be an indulgence and a treat for shoppers, but as consumers continue down the path of wanting healthier and cleaner options, the category is evolving with innovative changes as well.

Plant-based and Vegan friendly sweets, as well as lower sugar and keto-friendly items are hitting the shelves. Gluten-free is one of the largest growing attributes right now in cookies, supporting consumers with their health goals.

Take a look at some of the top brands in Natural & Specialty below. Those highlighted in green are featured Davidson offerings.

North East Market

*Source: SPINSscan Conventional Channel, Northeast Region, TPL – 52 weeks ending 11.29.2020


Trend Watch on Soups & Broths

TREND WATCH

FEATURED CATEGORY: Soups & Broths

September 2020

The soup category has seen growth of over $90 million (Source: SPINs Data, Northeast US Region, week ending 3.22.20).

Ready to Eat Soups (canned and single serve) and Broths account for 75% of the demand in the entire category.  Areas where there has been growth have been in the ethnic soups like Miso and Ramen, as well as On-the-go type instant soups and cups of soup.  Both of these areas are on trend with what we are seeing in some other categories.  Consumers are looking to other regions across the world for new tastes and meals, as well as convenience with on-the-go options.

In addition to the flavor and convenience trend, Broths have also taken a front seat in the soup category due to their ability to provide additional health benefits. Vegetable broths have also witnessed and increase in demand as the plant-based trend continues to grow.

Below we’ve highlighted some additional trends, as well as the top Natural & Specialty Brands in both the Northeast and also the Western Region. The brands highlighted in green are available at Davidson.

North East Market

top brand sin soup antural and specialty

trends in soups and brths

West Coast Market

Davidson supports the C&S West Coast Market Natural, Organic & Specialty department.  Here are the trending soups in the Western Region.

 

trending soups in grocery

 

 

Trend Watch: Baking Mixes July 2020

TREND WATCH

FEATURED CATEGORY: Baking & Pancake Mixes

July 2020

The baking category as a whole has seen growth of $122 million (16.5%) in the past 52 weeks (Source: SPINs Data, Northeast US Region, week ending 5.17.20).

Baking & Pancake Mixes account for $33 million of that growth, with most of it coming from Baking Ingredients and Flour.  There are some definite trends in  Natural & Specialty within mixes, especially with the recent surge in quarantine baking, that we can see from the data. Below you can see the top 10 mixes and their growth year over year.

Natural & Specialty

Diet and health focused brands are emerging with gluten-free mixes (Glutino), keto and paleo friendly options – as well as recognizable ingredient lists.  Specific brands like Kodiak Cakes are continuing to grow and expand their flavors here as consumers dive into “protein pancakes”.  Other emerging and growing brands in the baking category like Lakanto – have developed mixes that include their notorious ingredient – monk fruit. Monk Fruit and other sugar and low calorie sweetener alternatives like Stevia are growing in demand.

top types of baking mixes

North East Markets

Check out the trends and featured Davidson assortment here: CLICK HERE

Trend Watch on Wellness & Snack Bars

TREND WATCH

FEATURED CATEGORY: Wellness & Snack Bars

February 2020

Snack and Wellness Bars are seeing growth in Natural and Specialty, while more Conventional brands decline. Consumers are looking for on-the go, filling, healthy and clean ingredients within this area. Functional ingredients like chia seeds, protein powder, pre and pro-biotics, collagen as well as super foods are strongly making their way into this category. Traditional granola/breakfast bars are being substituted for healthier options, but the sub categories are merging. We will also see this category begin to trend off shelf and into refrigerator and frozen areas. As ingredients become healthier with no-gluten and include components that are perishable, retailers will need to make room for them – right along with Ready to Drink Functional Beverages.

Below we’ve included our featured brands that are growing within the category, as well a featured listing of items from our assortments. We have both Northeast and Western US information below.

North East Markets

Download the full, printable version with popular Davidson items – CLICK HERE

northeast wellness bar trend

 

West Coast Markets

Download the full, printable version with popular C&S items – CLICK HERE

west coast wellness bar trends

Trend Watch on Baking Supplies – November 2019

TREND WATCH

FEATURED CATEGORY: Baking Supplies

November 2019

The demand of the Baking Supplies category in both the Northeast and Western US Regions is being carried in growth by Natural & Specialty brands. Consumers are looking for cleaner ingredients, and health focused products like almond flour, whole wheat, coconut, xanthum gum, arrowroot and plant-based options (egg replacers) are growing across the sub-categories. Trending diets like paleo, keto, low-carb, gluten-free and dairy-free are without a doubt contributing to the success of many items within baking, as shoppers revamp recipes to fit their needs.

Below we’ve included our featured brands that are growing within the category, as well a featured listing of items from our assortments. We have both Northeast and Western US information below.

 

 

trends in baking supplies

North East Markets           

Natural & Specialty brands, which have increased by $9M in sales to offset the $8.5M loss from Conventional. Flours grew the most with a $6M increase in sales, followed by Ingredients at $1.4M. Baking and pancake mixes arn’t experiencing growth as categories, but there are rising trends within them to note.

Download the full, printable version with popular Davidson items – CLICK HERE

 

 

 


baking supplies trends west coast

West Coast Markets           

The demand of the Baking Supplies category is thriving across all subcategories on the West Coast. Natural & Specialty are carrying more than double the growth of Conventional brands with $13M vs. $5.5M YOY. Flours and baking ingredients grew the most at $6M each, while baking and pancake mixes grew almost $3M each.

Download the full, printable version with popular C&S items – CLICK HERE

2019 Fall Davidson Food Show

Thank you for all exhibitors and customers that helped make our show a success!

 

Trend Watch on Candy – October 2019

TREND WATCH

FEATURED CATEGORY: CANDY (Chocolate & Non-Chocolate)

October 2019

In preparation for Halloween this month, we took a look at retail trends in the Candy Category. As new brands innovate to provide consumers with creative flavors and mouth watering recipes – the category itself remains relatively flat in the Northeast with Natural and Specialty carrying the growth, and is up 3.4% in the Western US with Natural & Specialty contributing to half the growth. As the category continues to grow, it is clear that consumers are looking for healthier, cleaner, and functional ingredients for their sweet treat choices.

Below we’ve included brands that are growing within the category in both the Northeast and the West Coast regions, as well as featured items from the respective inventories for you to shop. We’ve chosen to share the top and growing brands in Natural and Specialty!

 

october trends in candy

North East Markets           

The information in this Trend Watch is reflective of the Northeast Region, where the overall category has $972M in sales over the past 52 weeks. Conventional brands are losing demand in the category, but Natural and Specialty/Wellness chocolate and non-chocolate items are seeing growth of 2.5% and 3.2%, respectively.

Delicious brands like Darrell Lea and Yum Earth, which offer gummy and licorice like sweets, are popular with consumers, but chocolate treats are still the star of this category with over $718M in sales.

Download the full, printable version with popular Davidson items – CLICK HERE

 

 

 


west coast candy category trends

West Coast Markets           

The information in this Trend Watch is reflective of the West Coast Region,

The information in this Trend Watch is reflective of the Western US Region, where the overall category has $1.5B in sales in Chocolate and Non-Chocolate items over the past 52 weeks.

Delicious brands like Darrell Lea, which offer licorice like sweets, are popular with consumers, but chocolate treats are still the star of this category with over $1.04 billion in sales.

Download the full, printable version with popular C&S items – CLICK HERE

Food Show SPINS Partnership to Highlight NY Market Growing Grocery Brands

SPINS & Davidson Specialty Foods partner to highlight popular brands in the NY Market!

We were excited to have our friends from SPINS (A wellness-focused data technology company) at our Davidson Holiday Food Show on September 5th. We partnered with them to help bring into the spotlight some of the trending brands within the NY Market, where many retailers that were attending are located. Brands and vendors that attended our show were highlighted in a special report that SPINS put together, along with some information on popular skus in growing categories like Pet Food and Sustainable, Environment-Friendly cleaning supplies.

Check out the report below for these Davidson’s Brands that New York consumers are loving!

 

Spins NY data page 2spins NY data page 1

 

Trend Watch on Coffee – September 2019

TREND WATCH

FEATURED CATEGORY: COFFEE

September 2019

This month we take a look at the growing category of Shelf Stable Coffee & Hot Cocoa. Consumers love to start their day with their favorite Cup of Joe and with fall and the colder months fast approaching, hot cocoa will be on the list of items to pick up.

Although this report features shelf stable coffee beans/grounds and hot cocoa, it is worthy to note that the Ready to Drink Coffee Market is up in Natural & Organic products and continues to grow.

 

trend watch on coffee

North East Markets           

The information in this Trend Watch is reflective of the Northeast Region, where the overall category, is almost flat with -0.4% change in a $1.2B market. While conventional brands are losing demand in the category, natural and specialty/wellness coffee drinks are seeing growth of 1.7% in 52 weeks.

Download the full, printable version with popular Davidson items – CLICK HERE

 

 

 

 

 

 


trend watch on coffee west coast

West Coast Markets           

The information in this Trend Watch is reflective of the West Coast Region,

The information in this Trend Watch is reflective of the Northeast Region, where the overall category has grown 1.5% in 52 weeks and is up to a $1.2B market. While conventional brands are losing demand in the category (-2.4%), natural and specialty/wellness coffee drinks are seeing growth. (8.8% and 1.1%).

Download the full, printable version with popular Davidson items – CLICK HERE

Trend Watch on Snacks – August 2019

TREND WATCH

FEATURED CATEGORY: SNACKS

August 2019

This month we take a look at the growing categories within Shelf Stable Snacks. It may be as no surprise that Out-of-Box Snacks like Puffed snacks and specialty flavors are on the rise, especially in the Organic and Natural Markets.

As families head back to school they will be looking for healthy options for their kids to keep them energized, focused and ready to learn! Important factors are ingredients that are recognizable, have no artificial preservatives or additives and fun flavors their children will love. Providing an assortment of items that make them feel good about quick and easy choices for their family, will ensure that you have their needs top of mind.

 

 

trend watch SNACKS Northeast

North East Markets           

The information in this Trend Watch is reflective of the Northeast Region,
where the category has grown over 1.4% in a $2.15B market.
The Sub-Categories featured are where growth in the Snacks category is
coming from – both Puffed Snacks (22% growth in Natural) and “Other”
Snacks (10% Growth in Natural).

Download the full, printable version with popular Davidson items – CLICK HERE

 

 

 

 

 


trend watch on Snacks 2019

West Coast Markets           

The information in this Trend Watch is reflective of the West Coast Region,

where the category has grown over 4.1% in a $1.2B market.  The Sub-Categories
featured are where growth in the Snacks category is coming from Puffed Snacks
(Up 66% in Natural), “Other” Snacks (up 35% in Natural) and
Microwave Popcorn (Up 25% in Natural).

Download the full, printable version with popular Davidson items – CLICK HERE